More visibility, less work

From one professional podcast recording, we can easily create a month's worth of diverse content for all your marketing channels. Think about 6-8 short video snippets for LinkedIn, Instagram and YouTube Shorts, 2-3 SEO-optimized blogs, 4-6 social media posts with visuals, a newsletter for your database, and possibly advertising content for LinkedIn and YouTube ads.

This is our Content Pyramid method: from one authentic conversation with your experts to a complete content stream that lasts for weeks. The great thing is that all content immediately has different formats, so you can use it widely without having to create content over and over again.

Want to know exactly what we can make for you? Check out our Content Pyramid method whether schedule an informal conversation.

Minimal! That is precisely the strength of our approach. For your team, it takes about 1-2 hours of preparation (discussing themes, selecting guests) and 30-45 minutes of recording time per episode. No hours of writing blogs or scripts.

We take all production, editing, and content creation out of hands. After recording, all you have to do is approve and schedule the ready-made content. Many customers experience this as an enormous relief compared to traditional content marketing, where a single blog can take as little as 4-8 hours.

The result? 10x more output with 50% less time investment of your team. Perfect for busy B2B organizations that want to be visible but don't have a large marketing team.

See how the process works

Absolutely! We just became famous with our mobile podcast setup. We come to your office, boardroom, or any other location of your choice with our complete professional equipment. Van studio-quality microphones and cameras upto perfect lighting and sound insulation - we bring everything.

Why record on location?

• Your team doesn't have to travel
• We can visualize your office environment or branding
• Ideal for recording with multiple colleagues or customers
• Suitable for the whole of the Netherlands (primarily Amsterdam and surroundings)

Of course, recording is in our podcast studio in Amsterdam (Weesperstraat 111) also an option - fully decorated to your brand and with top quality audio/video. Both options provide the same professional result.

More about on-location podcast | Check out our studio

See our B2B customers consistent results:

• Informing your target group: Solve their issues with valuable, informative content.
• To become a trusted authority: Position yourself as the expert in your field.
• Demand to create: Create content that sparks interest in your solutions.
• Accompanying buyers: Guide prospects through every stage of their decision-making process.
• Increase conversions: Address potential concerns and make closing deals easier.

When done thoughtfully, content becomes a powerful tool for growth. Yet many companies stumble by taking shortcuts or focusing on the wrong tactics.

Yes, we can help you with a podcast host from our network. We work with experienced hosts and interviewers, including people with experience at BNR Nieuwsradio, NPO, and corporate podcasts.

Two options:

1. Host from our network (€400-€800 per recording)

• Experienced interviewer who understands your industry
• Preparation + research + recording
• Ensures professional flow and good questions

2. Internal host training

• We coach your CEO, expert or marketer
• Often more authentic for your target group
• Builds your host's personal brand
• No extra costs per recording

Hint: Many successful B2B podcasts use an internal host (CEO, CMO, or expert) with our professional coaching. This feels more authentic and builds personal branding at the same time.

We'll always help you choose what best suits your brand and budget.

Discuss options

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We are not a marketing agency that pushes your story into a boring corporate mold. We are storytellers. Our goal? Create content that's so good that people keep watching, listening, and thinking: “I want to share this with my colleagues.”

Our process revolves around one central question: would I want to listen to this myself? If the answer is no, let's go back to the drawing board.

Together, we're actually building a real content process that never stops and continuously attracts buyers. In a way that matches how people are buying now.

Step 1: Get inside your audience's head

• What keeps them up at night?
• What questions do they Google at 2 a.m.?
• What annoys them to death in your industry?

This is not a “target group analysis” from a marketing book. This is empathy work. We think like your customer, not your marketing department.

Step 2: We forge stories, not sales pitch

Here's where it's going to be fun. Let's go not create a boring interview list with standard questions. We come up with:

What stories are hidden in your organization?

Story arcs that keep you engaged from start to finish. Even at home on the couch.

Step 3: Include Unfiltered Expertise and Stories

30-45 minutes of pure, unfiltered expertise Just real people sharing real crap. And that doesn't have to be done in an interview format. They feel like:

• A Friday afternoon beer with your smartest colleague
• That series you binged yourself on Netflix
• A conversation you would have loved to have sat at the table

Step 4: Editing is telling stories

Editing is not “cut out silences”. Editing is storytelling.

• Do we cut 6-8 snippets that work standalone (and trigger people to watch the entire episode)
• Posts that sound like your team, not a marketer
• Do we make social posts that sound like your voice, not ChatGPT

Step: Put the content to work for you

You don't just get a Dropbox link. You get a complete content weapon for the coming month:

• All videos ready to upload
• Podcasts live on Spotify, Apple Podcasts, YouTube
• SEO-ready blogs in your CMS
• Social posts that you can schedule immediately
• Distribution strategy (because making is one, being seen is two)

In other words, content that you are proud of and that actually generates leads. “Would I like to listen to my own podcast?”

If the answer is yes, you have binge-worthy content.
If the answer is no, you have marketing fluff.

We only make the first one.

A podcast combines it best of all content formats:

Benefit 1: Authentic Expertise

• Blogs are often seen as marketing texts
• In a podcast conversation, real knowledge comes to the surface
• No scripts, but real insights
• Difficult to copy due to competition

Benefit 2: Multi-Channel Content

• 1 recording = 20+ content assets
• Reach podcast listeners (audio)
• Reach video viewers (YouTube, LinkedIn)
• Reach readers (social post, articles and newsletter)
• Perfect for social media (snippets and written)

Benefit 3: Efficiency

• Blog writing: 4-8 hours each
• Get good content from an expert 2-4 hours
• Podcast recording: 30-45 min = all at once

Benefit 4: Deep Connection

• Audio creates intimacy (people feel your voice in their head)
• Video shows who you are (face + emotion)
• Longer engagement (20-30 min vs 2 min at blog)

Benefit 5: Discovery

• Spin-off content can be used on many channels
• Apple Podcasts & Spotify = extra discovery channels
• YouTube = second largest search engine
• LinkedIn video = 5 times more reach than text

The power? You get depth + scale + efficiency in one format.

Explore our Content Pyramid method