Why you need a podcast agency for your B2B marketing

B2B marketing can quickly become rather boring. Companies hide behind white papers and complicated PDFs that no one really reads. People would much rather watch an engaging conversation than decipher yet another graph. One podcast agency for B2B understands that human click is the basis of every deal. At Wys Media, we see that companies that dare to opt for a video podcast gain trust much more quickly.

But why video? Because with audio alone, you're simply missing out on opportunities. A video podcast can be the source of all your other content. We can make dozens of clips from one good recording session in our studio in Amsterdam. That saves your marketing team tons of time and it also looks a lot more professional than something you would quickly assemble yourself.

Stop talking to a wall, start a video podcast

Gone are the days when a podcast was a dusty audio file on a forgotten website. In the B2B world, the video podcast now the default. You see who is talking, you feel the expert's passion and you build a relationship with the viewer.

When you hire a professional agency, you can suddenly use your content a lot smarter.

• Forget bits of text on LinkedIn. Use subtitled video clips of the podcast's best moments.
• Your video podcast can be found by people on YouTube who are looking for answers to specific sector issues.
• Above all, you see the emotion of the speakers talking about their profession. You don't buy that with an ad.

The peace of a professional video podcast studio

Of course, you can get started yourself with a three-dollar microphone and a webcam, but wonder what that does to your brand. With a professional video podcast studio you can only really show the quality of your company. At Wys Media in Amsterdam, we have arranged everything so that you and your guests only have to sit down and talk. We'll take care of the rest.

The image of a market leader

When you invite a big customer to an interview, you want to impress. A crackling sound or a grainy image during a recording is then a painful mistake. A specialized B2B podcast agency ensures that “broadcast” quality. We're talking about multiple camera angles, studio-quality audio, and lighting that makes everyone look their best. That only exudes authority to your customers.

Networking with a purpose

Actually, it's also a smart network hack: a video podcast as an invitation. You're not asking someone to buy something, but to share their expertise. That flatters. In the relaxed setting of the studio, deep conversations arise that you won't easily have at a conference table. This is how you lay the foundation for a collaboration, while we ensure that valuable content is immediately converted into razor-sharp marketing.

This is how we go about it: from idea to razor-sharp content

A good business production is not possible by just opening a microphone. You need a tight plan. As an experienced podcast agency for B2B we'll guide you through the process effortlessly:

1. Define the core: we look at your target group. What do they wake up to? What questions do your salespeople get every day? That will be the basis.
2. Guests that matter: together, we look for speakers who really have something to say. This can be your own product expert, but also an influential customer or partner.
3. Outstanding performance in the studio: on the day of shooting, you don't have to be stressed. Our director will help you with your nerves and keep the conversation flowing naturally.
4. The cutting and pasting phase: we dive into the assembly cell. We'll make the full episode and extract the short clips for your social media channels.

Why outsource this?

Marketing teams often already have a full agenda. The technical stuff surrounding video and audio is a profession in itself. Of course, you can ask an intern to record something, but you'll notice the difference immediately. By a video podcast studio By renting, you save yourself a lot of frustration and you can be sure that the end result will strengthen your brand instead of weakening it.

It's also about strategy. A general video company may understand how a camera works, but a B2B podcast agency understands how a business decision maker thinks. We know which quotes to highlight for LinkedIn and how to keep the viewer engaged during an in-depth conversation.

Wondering what this might look like for your company? Take a look at the possibilities of a have a business podcast created at Wys Media. We're happy to help you from the first brainstorm to the final launch.

Just the facts: three questions about B2B podcasts

Does it take me a lot of time as CEO or marketing manager?

Actually, no. Once the concept is in place, all you have to do is show up for the recording. We do all the work in preparation and finishing. Count on a few hours per episode before the shooting day and a short check of the editing.

How do we know if people are watching?

We measure that very precisely. We not only look at the number of views, but especially at the interaction on the video snippets on social media. That's where the real conversations with potential customers begin.

Isn't a video podcast very expensive compared to audio?

It is an investment, but the value is many times higher. Because you also get audio, blogs and dozens of social media posts from one video recording, the cost per “piece of content” is often lower than if you let go of everything.

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